Editor: F. A. Mercer, W. Gaunt
Publisher: The Studio Limited, London
Publication: 1934, First Edition
Binding: Hardcover, section sewn
Pages: 106
Size: 215 x 290
Text: English
(Editors' Foreword) 'This is the eleventh consecutive issue of our advertising annual, and it is with considerable gratification we quote the tribute paid to last year's volume by the San Francisco Chronicle, which describes it as "a pretty good advertising bible for the eager student and a comforting solace for the tired and harried old practitioner." If we had said such a thing ourselves, we might have been accused of puffing the book, but with all due modesty we think we may say that Modern Publicity gives a pretty sound idea of what is being done and can be done by advertising...'
Condition: Good. All titles are used and show shelf ware consistent with age. Rubbing, marking, soiling to covers/spine. Tanning to interior pages.
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