Editor: Hans Dieter Reichert & Mike Daines
Publisher: Bradbourne Publishing Ltd
Publication: 1994, First Edition
Binding: Softcover, saddle-stitch
Pages: 52
Size: 345 x 245
Text: English
(Publishers review) 'During 21 years of publication, Baseline has become the leading international magazine about type and typography. It began life in 1979, published by the graphics arts products manufacturer, Letraset. It was originally intended as mainly a vehicle to promote new typeface designs, made available under licence to typesetting system manufacturers. Published ‘when available material allowed’, Baseline nevertheless gained an immediate reputation despite only appearing on average once a year for its first 10 years of existence. Its editorial content, despite the obligatory typeface promotion, struck a chord with the typographic community, because of its objective, and informed approach.' (Source) www.baselinemagazine.com
(Editorial) 'This is the first Baseline produced by its new publishers. In contrast with many re-launches we have no new charter to announce, no new strategy and no change of direction. Continuity is our keyword and we intend to work hard to maintain Baseline as a leading typographic magazine, presenting a full reflection of the world of type with creativity and, we hope, insight. Our editorial panel which includes Mikhail Anikst, Martin Ashley, Colin Brignall, David Ellis and Alan Fletcher will help us to ensure that Baseline's content will be original, worth keeping and not gratuitously serious.
And they ensure the development of our central themes of type and typography - their creation, the people behind them, their ideas and opinions. And this is a Baseline which reflects strong personalities and equally strong opinions.
At Alan Fletcher's suggestion we found the illustrated maps of Paula Scher. Her 'opinionated' approach to them may disqualify her from becoming a cartographer for the US government but it qualifies her admirably for our pages.
Through Martin Ashley's connection with BBC designer Mark Chaudoir we discover the background to that award-winning example of our growing anthropomorphism - the animated symbol for BBC 2, a numeral 2 which gets fan mail. A figure with personality. Designer and typo-businessman Erik Spiekermann is invited to lecture as often for his personality, his humour and inventiveness, as for his type design and typography - among the most influential of the last decade. Strong political opinion in Northern Ireland finds an outlet through the vernacular lettering and graffiti of the agitator, illustrated in these pages. Typographic personalities, typographic opinions and ideas, at the heart of our subject matter, just as they have been in previous Baselines, and just where we intend to place them in our future plans.'
Contents:
- New work
- Philip Granville's posters
- The view from Microsoft
- 2 - a figure with personality
- Erik Spiekermann - serious but not solemn
- Opinionated maps - typographic paintings
- Political Strokes
- Interference
- Opinions, Reviews, Events
- That Isley Style
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Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing, tanning to cover. Light tanning to outer edges of interior pages.
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