Editor: Mike Daines
Publisher: Esselte Letraset Ltd
Publication: 1992, First Edition
Binding: Softcover, saddle-stitch
Pages: 52
Size: 345 x 245
Text: English
(Publishers review) 'During 21 years of publication, Baseline has become the leading international magazine about type and typography. It began life in 1979, published by the graphics arts products manufacturer, Letraset. It was originally intended as mainly a vehicle to promote new typeface designs, made available under licence to typesetting system manufacturers. Published ‘when available material allowed’, Baseline nevertheless gained an immediate reputation despite only appearing on average once a year for its first 10 years of existence. Its editorial content, despite the obligatory typeface promotion, struck a chord with the typographic community, because of its objective, and informed approach.' (Source) www.baselinemagazine.com
(Editorial) 'Worries about the impact of the computer on our typographic world continue. If anything, the debate about quality standards and loss of 'craft' increases, it seems with more vehemence, lots more heat although not much more light. In our last issue we provided examples of type craft, including the high level skills employed in calligraphy and type design. In this issue more fine skill are on display, especially the stunning wood engraving of Reynolds Stone. We also celebrated another threatened quality, originality. Psychedelic graphic from America's West Coast designers and the interwoven letters of Archibald Knox are products of original thinking, without the aid of software.
Esselte Letraset's Bob Campbell is interviewed about the designer's view of graphic design software developments. Every month it seems that programs can do more. We are told that the results are now limited only by our imagination, our creative thoughts and even that the computer enhances the creative process. Here in this Baseline we find plenty of originality in the past, and we observe current typographic competitions disappointing though an apparent lack of new thought. To achieve originality, by breaking all the rules is not so difficult. Making a real contribution to typographical design demands more, and is much less common than it appears at first glance.
Perhaps while computer programmers strive to provide products which allow us to achieve results, similar to those we could create by other means twenty years ago, we are in an imitative phase.
Originality, who needs it? When it's combined with integrity, typographic design does.
Contents:
- STD Awards
- Archibald Knox
- Arabic calligraphy - from reed pen to mouse
- Software development for designers
- Reynolds Stone - a sense of movement
- Psychedelic Type
- Aaron Burns
- Lettering on English Canal Boats
- Desert Island type - Michael Harvey
- Reviews
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Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing, tanning to cover. Light tanning to outer edges of interior pages.
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