Editor: Michael Antebi
Publisher: Reinhold Book Corp
Publication: 1968, First Edition
Binding: Hardcover, section sewn
Pages: 220
Size: 230 x 310
Text: English
(Preface) 'A sweeping pictorial anthology of magazine and newspaper ads and posters arranged in terms of creative problems and their solutions... Here is one of the best advertising idea sources ever published. It reproduces over 400 print ads-twice as many as any other advertising book now in print—in a unique arrangement based on a specially developed classification system that provides help where needed in creative problem-solving.
This encyclopaedic work will save you many research hours by providing an enormous selection of notable ads. The practical new PSA classification makes it easy to select a suitable approach for your present selling problems. Browse, and you will rediscover many long-forgotten solutions, and, with the help of the classification system, you can readily compare different treatments of the same basic strategy.
The PSA categories include: Animation, Contrast, The Familiar, Nostalgia, Participation, Symbolism, Coupons, Analogy, Diagrams, The Incongruous, Personalizing, Sequences, Small Advertisements, Posters...'
Condition: Very Good. Shelf ware consistent with age. Rubbing, tanning and tare to dust jacket. Light tanning to interior.
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