Editor: David Ogilvy
Publisher: Prion
Publication: 1999, Reprint
Binding: Softcover, section sewn
Pages: 224
Size: 185 x 245
Text: English
ISBN: 9781853751967
(Preface) 'Brutally frank and witheringly opinionated, the most successful adman of all time - founder of Ogilvy and Mather, creator of countless brilliant campaigns - tells you how to make advertising work.
- How to create advertising that sells the product
- Twelve kinds of TV commercials that work and four that don't
- How to write successful copy - and get people to read it
- How to run an agency
- Secrets of success in direct mail
- Eighteen miracles of research
- How to choose an agency for your product
- What advertising can do for charities and good causes
- The six giants who created modern advertising'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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