Editor: The Partners
Publisher: The Partners Design Consultants
Publication: 1998, First Edition
Binding: Softcover, section sewn
Pages: 28
Size: 120 x 175
Text: English
(Preface) 'Reason and logic' or 'flair and imagination' - which should rule the businessman's head? The solution to this age-old commercial dilemma is found in Third Brain Thinking,™ The Partners' unique approach to creative collaboration.
This book provides a swift and accessible introduction to the concept of getting both 'left' and 'right brains' working together to produce ideas of outstanding power and commercial effectiveness.
The Partners are a 70-strong design consultancy based in London, working for clients around the world. Our aim is to help major businesses succeed through the use of creativity.
Creative and effectiveness league tables were started in the UK in 1985. Each year since, The Partners have come first.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. Light tanning to outer edges of interior pages.
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