Editor: Wolfgang Schmittel
Publisher: ABC Edition Zurich
Publication: 1984, First Edition
Binding: Softcover, section sewn
Pages: 168
Size: 260 x 260
Text: English, French, German
(Preface) 'This book proves the significance of a consistent and uniform company appearance using numerous examples, which the author analyzes on the basis of his vast professional experience. Wolfgang Schmittel, who as Director of Communications decisively contributed to-wards the appearance of Braun AG for many years, is in possession of thorough specialized knowledge matured through practical observation of the market. This book is a working tool not only for the designer and advertising man, but above all for those, who occupy themselves with the long-term effect of a uniform company appearance and thus strive at a successful company strategy.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and tanning to dust jacket.
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