Editor: Wally Olins
Publisher: Thames & Hudson, London
Publication: 1989, First Edition
Binding: Hardcover, section sewn
Pages: 224
Size: 230 x 260
Text: English
Design: Wolff Ollins
'(Publishers overview) 'An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing, marking to dust jacket. Light sun fade to spine.
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