Editor: John Sorrell
Publisher: Newell & Sorrell
Publication: 1995, First Edition
Binding: Softcover, section sewn
Pages: 88
Size: 195 x 235
Text: English
"Design effectiveness is one of the best kept commercial secrets. Too few organisations know the true value of effective design, and the facts and figures are not often revealed. Yet effective design can achieve an extraordinary range of business objectives. Effective design is design that makes a difference . It enhances the performance of organisations, and adds value to the products and services they provide for customers. It gives competitive edge. It creates wealth and prosperity, and improves the quality of life. Significantly, it operates on more than one level." (John Sorrell)
Contents:
- The bottom line and the high ground, John Sorrell
- Hello America! Frances Newell on The Body Shop
- Baby boom, Jeremy Scholfield on Boots
- Unlocking innovation, John Sorrell on Berol
- All change, Iain MacTavish on Intercity
- Breaking cover, Rodney Mylius on Bloomsbury
- Choosing Effective Design, Simon Jones
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and tanning to cover. Light tanning to outer edges of interior pages.
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