Editor: Josef Müller-Brockmann
Publisher: Verlag Arthur Niggli
Publication: 1961, First Edition
Binding: Hardcover, section sewn
Pages: 186
Size: 260 x 230
Text: English, French, German
(Preface) 'In his book Josef Müller-Brockmann has set himself the task of describing the essential character and the significance of the design elements used in advertising typography, draughtsmanship, photograph, motif and colour. He demonstrates the rules they follow and the way they can be used by referring to examples of his own, and relates their potentialities as means of expression to the design problems of today.
In the first section, the author shows the path from illustrative to objective graphic art, and then deals with the significance of the elements of design, showing their proper use and the effect they have in every field of advertising: printed business stationery, news- paper advertisements, catalogues, posters, books, outdoor advertising, exhibitions etc...'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing, occasional small crease and tear to edges of dust jacket. Light tanning to interior pages.
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