Editor: John Murphy and Michael Rowe
Publisher: Phaidon
Publication: 1988, First Edition
Binding: Hardcover, section sewn
Pages: 144
Size: 230 x 230
Text: English
(Preface) 'TRADEMARKS AND LOGOs have never before been worth so much to large and small companies alike. While a well-designed logo can make a company, a poorly designed one can break it, and you, the designer, are vital in ensuring the success of these corporate symbols. This book will teach you the skills and the know-how you need to ensure creative and financial rewards when designing them.
How to Design Trademarks and Logos unveils the mystery that has always surrounded the creation of corporate identities. It describes the whole process design and conceptualisation, idea editing and refinement, product placement, strategy development, and even the legal aspects of implementing your work in the market place.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Withdrawn library stock, with usual stamps labels and inscriptions. First end page clipped.
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