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Happy Accidents: Hornall Anderson: Three Decades of Design and Discovery

Regular price £25.00

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Editor: Hornall Anderson
Publisher: Graphis Inc.
Publication: 2012, First Edition
Binding: Hardcover, section sewn
Pages: 480
Size: 195 x 255
Text: English
ISBN: 1888001356

(Foreword) 'Every successful creative relationship is rooted in a deep level of trust and confidence. For two decades, Starbucks' relationship with Hornall Anderson has been built on just that, as well as on a shared belief in the power of authentic human connection to build brands.

This mutual respect and understanding is why Hornall Anderson continues to play an important role in so many things Starbucks has done over the years. From designing the look and feel of Frappuccino in the 1990s to, more recently, conceptualizing the packaging for Starbucks VIA, Hornall Anderson visually interprets a brand's heritage as well as its value to consumers, and the result is design that is emotional, differentiating, and relevant. In many ways, Hornall Anderson is a master storyteller. This ability to paint pictures that convey complex concepts is especially effective when it comes to breakthrough ideas that ask consumers to challenge convention...'

Condition: Good. Shelf ware consistent with age. Light rubbing to cover/edges. Grey mount board front cover detached from secondary grey mount board.

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