Paul Rand: American Modernist

Editor: Jessica Helfand
Publisher: William Drenttel, New York
Publication: 1998, First Edition
Binding: Softcover, perfect-bound
Pages: 77
Size: 115 x 180
Text: English

(Extract) 'Graphic Design is the most ubiquitous of all the arts. It responds to needs at once personal and public, embraces concerns both economic and ergonomic, and is informed by numerous disciplines including art and architecture, philosophy and ethics, literature and language, politics and performance.

Graphic design is everywhere, touching everything we do, everything we see, everything we buy: we see it on billboards and in bibles, on taxi receipts and on web sites, on birth certificates and on gift certificates, on the folded circulars tucked inside jars of aspirin and on the thick pages of children's chubby board books. Graphic design is the boldly directional arrows on street signs and the blurred, frenetic typography on the title sequence to E.R...'

Condition: Good. All titles are used and show shelf ware consistent with age. Rubbing, marking to cover. Sun fading to spine.

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