Editor: Conway Lloyd Morgan
Publisher: PRO Graphics
Publication: 1999, First Edition
Binding: Softcover, section sewn
Pages: 160
Size: 190 x 265
Text: English
(Publishers overview) 'In the fight for market share and customer loyalty, the logo is a key weapon in the corporate armoury. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logos are a primary means of communicating corporate values to customers and employees, to shareholders and investors, in the marketplace and in the world.'
Condition: Fine/Near Fine. All titles are used and show shelf ware consistent with age. Light rubbing to cover.
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