Editor: Dimitri Bruni, Manuel Krebs
Publisher: Die Gestalten Verlag
Publication: 2002, First Edition
Binding: Softcover, section sewn
Pages: 240
Size: 210 x 260
Text: English
ISBN: 3931126757
(From the publisher) 'We're not interested in what is invisible." As advocates of graphic design in the traditional sense, Dimitri Bruni and Manuel Krebs of Norm (Swiss Graphic Design, Enjoy Survive) represent conceptual purity within the clear framework of Swiss design. Their ambitious, methodical approach manifests itself in reducing pictograms, vector graphics, isometric depictions, products/manual instructions (though no actual product design) and typographic experiments to their absolute gist. Norm judge "The Things" by certified as well as their own standards. They dissect, construct and evaluate a wide variety of everyday objects (telephone, car, house), to unveil the impact of three-dimensional objects in two-dimensional space. Furthermore, Norm test various alphabets, e.g. Kanji, Arabic, Hebrew as well as a specially generated inventory of possible characters, for their legibility to analyse their respective (dis)advantages. Norm, by the way, are aptly named - for two entire days they methodically, almost obsessively studied standards, guidelines and test bodies in the German DIN-Institut.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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