Editor: John Lewis
Publisher: Reinhold/Studio Vista
Publication: 1967, Reprint
Binding: Softcover, perfect-bound
Pages: 96
Size: 165 x 195
Text: English
(Preface) 'In this new and revised edition of Typography: Basic Principles, the author sets out to demonstrate what typography is, and particularly what it is to the modern graphic designer. The first chapter describes the influences that have shaped modern typography, with particular emphasis on the effects of the teachings of William Morris and the Bauhaus typography workshop on the one hand, and the modern movements of painting and design, such as Dada and De Stijl on the other. This is followed by a chapter on present day trends in typographic communication. Methods of preparing layouts for books and periodicals are discussed and there are some interesting suggestions for improving the appearance of advertising display. In the chapter, 'Rules are made to be broken', the author discusses experimental and mimetic typography and their use in concrete poetry.'
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Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and tanning to cover. Light tanning to outer edges of interior pages.
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