Editor: Aaron Burns
Publisher: Reinhold
Publication: 1961, First Edition
Binding: Hardcover, section sewn
Pages: 112
Size: 255 x 360
Text: English
Feature(s): Signed copy
(Preface) 'This book has been planned for the student, professional and lay person, for anyone who wishes to learn more of the new function of modern typography-and the factors that contribute to its development.
Knowledge and courage are required to achieve the best results in typography. It is as true in this field as in any other that "'one receives what one deserves and one deserves whatever one accepts." Fine typography is the result of nothing more than an attitude. Its appeal comes from the understanding used in its planning; the designer must care.
In contemporary advertising the "perfect" integration of design elements often demands unorthodox typography. It may require using "wrong" fonts, cutting hyphens in half, using smaller than normal punctuation marks; in fact, doing anything that is needed to improve appearance and impact.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and fading to cloth boards. Light tanning to outer edges of interior pages, otherwise clean. Please contact me for further information on condition.
Standard Postage: Provides limited cover for loss/damage only up to £20GBP. Please select the alternative postage option for full cover. Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
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