Editor: Michael Johnson
Publisher: Phaidon
Publication: 2004, Reprint
Binding: Softcover, section sewn
Pages: 288
Size: 210 x 245
Text: English
In this publication, Johnson’s aim was to stratify and simplify the vast array of issues that designers and communicators face into 19 simple questions – then answer them with comprehensive case studies and examples. Typical questions were ‘The evolve or revolve’ problem, which looked at the decisions that brands face when updating, and ‘The one size doesn’t fit all’ problem, which examined the recent explosion of brand designs that twist, turn and modulate. (Source) www.johnsonbanks.co.uk
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. PLEASE NOTE: cover has separated from main binding. Please contact me for further information on condition.
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