Publisher: Pentagram Design Limited
Publication: 2014, First Edition
Binding: Softcover, section sewn
Pages: 76
Size: 148 x 210
Text: English
Design: Pentagram Design
Pentagram Papers have been produced exclusively for clients and colleagues since 1975, and were published to provide "examples of curious, entertaining, stimulating, provocative, and occasionally controversial points of view that have come to the attention of, or in some cases, are actually originated by, Pentagram."
'Do typefaces matter? In July 2012, the filmmaker and author Errol Morris published a short and rather enigmatic quiz on the website of The New York Times. Without really understanding its purpose, over 45,000 people responded to the quiz, which purported to address the question "Are You an Optimist or a Pessimist?" Morris's real goal, however, was to determine whether the choice of typeface had any effect on a message's believability. His answer: It does.
This experiment is the focus of Pentagram Papers 44: Hear, All Ye People: Hearken, O Earth. Designed by Pentagram, the book republishes the two-part Times essay in which Morris revealed the results of his test, and is set almost entirely in the typeface that he determined to be most trustworthy: Baskerville.' (Source) www.pentagram.com
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Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover and outer edges.
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