Editor: Wim van Krimpen
Publisher: Kunsthal Rotterdam
Publication: 1992, First Edition (Limited to 1250)
Binding: Hardcover, section sewn
Pages: 72
Size: 185 x 190
Text: English, Dutch
Design: Guus Ros
'Wim van Krimpen, director of the Kunsthal, took the initiative. In his foreword for “Logo’s for the Kunsthal Rotterdam”, a bilingual catalogue published on the occasion of the opening of the Kunsthal on 31 October 1992, he writes: “…I confined to the designer Guus Ros that I wanted the Kunsthal to pay attention to the graphic arts as well as other fields.” A logo competition was organized and Guus Ros made sure that for one year, every week, a new logo for the Kunsthal was published in NRC. All 52 logo’s were on display at the opening of the Kunsthal.
The logo appears on all entrances and on the ventilation and cooling tower.
On January 20, 1992, “all creatives” at Tel Design were invited to hand in a design for a logo and it was Ronald van Lit who won the Tel Design studio competition. Jaco Emmen, at that time designer now director of Tel Design, told me that the idea behind Van Lit’s logo is simple: The Kunsthal is a museum without collection and for each exhibition the art objects need to be transported to and from the Kunsthal. This is why Ronald van Lit chose icons used on cardboard transportation boxes, like: “this side up”, “fragile” etc. The combination of the symbol for elevator and “this side up” made the logo.
To reinforce the temporary, informal idea of a simple template, just a stamp, the logo is in black and white only. The A and L were set upside-down, a joke with the arrows of “this side up”.
Logo, word mark and the DIN letter type remain unchanged since 1992.' (Source) www.lettersandarchitecture.nl
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover.
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