Editor: F. A. Mercer, W. Gaunt
Publisher: The Studio Limited, London
Publication: 1930, First Edition
Binding: Hardcover, section sewn
Pages: 180
Size: 215 x 290
Text: English
(Preface) ''Modern Publicity' is the seventh of a series of annual volumes on advertising, which has previously been titled 'Posters and Publicity.' The first volume of all, published in 1924, was called 'Posters and their Designers,' and the change from that to 'Art and Publicity,' from 'Art and Publicity' to 'Posters and Publicity, and now from 'Posters and Publicity to 'Modern Publicity' corresponds to a process of evolution in the form of the book itself and to the increasing precision of its aim.
For it is no longer possible to consider the poster as the only or even necessarily the main feature of progressive advertising as it was in the earlier days of the century, when a great gulf existed between posters like those of the Beggarstaff Brothers and the style of advertisement appearing in the newspapers and the magazines...'
Condition: Good. All titles are used and show shelf ware consistent with age. Rubbing, marking, soiling to covers/spine. Tanning to interior pages. One loose page.
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