Berthold Akzidenz-Grotesk, Berthold Standard, H. Berthold AG. Cat.473 [Specimen Book]

Publisher: H. Berthold AG, Berlin
Publication: Circa late 1960s, First Edition
Binding: Softcover, saddle-stitch
Pages: 40
Size: 300 x 220
Text: English, German
Design: Bossin + Jahn, Berlin

(Preface) 'The choice of the right typeface is more important than is sometimes considered. Apart from good readability and suitable strength of line, the relationship of medium strokes to ascenders and descenders is decisive to a well considered word picture. The Standard of Berthold offers the user a type series which has proved itself in practice for more than 70 years and has held its ground to the pre- sent day against all comers.

The Standard of Berthold is known as "Akzidenz-Grotesk" in Europe and under one name or the other it is popular all over the world. Wherever one sees international, professional advertising and typography, the Standard series holds its place. With 18 weights, two composing machine versions, and three poster faces it ranks amongst the finest and more complete ranges of all...'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and creasing to cover with slight bend and tear to top right corner. Light tanning to outer edges of interior pages.

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